Antecedents and Consequences of Green Innovation

Ahu Tuğba Karabulut

Abstract


The purpose of this study is to shed light to antecedents and consequences of green innovation. Antecedents and consequences are important to understand why companies decide to proceed green innovation and what are their benefits to the companies and their stakeholders. Antecedents are motivations of companies to conduct green innovation whereas consequences are contributions of them to the World.


Keywords


Green Innovation, Antecedent, Consequence

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