An Exploratory Analysis of Online Shopping Behavior in Turkey

Abstract

Alongside the technologic developments, transformation in user behavior and business models has been observed. New areas and models are emerged in a lot of grounds like the communication of people or daily activities. So a new face put for shopping behavior by the e-commerce, which is one of the novelties. This study tries to research online shopping behavior in Turkey. With a quantitative research, device usage, the reasons behind to shop or not to shop online, online shopping category and e-commerce site preferences, payment methods, international e-commerce and online marketplace usage is investigated. As implications of the research, “saving time“ is found to be the foremost reason for shopping online in Turkey and “travel and bookings” category is found as the most shopped category among the results of the survey.