Digital Innovation: An Antecedent for Digital Transformation

Ahu Tuğba Karabulut

Abstract


Digital innovation facilitates digital transformation of companies. Companies which conduct digital innovation can have and sustain competitive advantages in the market place. Digital product innovation, digital process innovation and digital business model innovation are major types of digital innovation. The purpose of this paper is to highlight the concept of digital innovation, explain its types and focus on its advantages for companies. Digital innovation is using information and communication technology (ICT) to create new and improved products, processes, business models, marketing and organizational methods and network. It has three main types namely digital product innovation, digital process innovation and digital business model innovation. Its advantages can be summarized as reducing costs, improving productivity and relationships with stakeholders, and increasing competitive advantages, market share, sales and profits.

Keywords


Digital Innovation, Digital Transformation, Advantages

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