The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon

Gökhan Meriç, Figen Yıldırım

Abstract


In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention.


Keywords


Customer Experience, Revisit Intention, Purchase Intention

Full Text:

PDF


 

Indexing and Abstracting Services

                                                         
 

Other Sources and Services

       
 

License

Creative Commons License
International Journal of Commerce and Finance is licensed under a Creative Commons Attribution-NonCommercial-4.0 International (CC BY-NC 4.0) License.
 

Mailing Address

  International Journal of Commerce and Finance
Örnektepe Mah. İmrahor Cad. No: 88/2,
Beyoğlu 34445 / İSTANBUL, TURKEY
E-mail : hersoy@ticaret.edu.tr